Proper Marketing Management Strategies

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Every business definitely needs proper marketing management strategies. With those proper strategies, a company’s goals and targets can be achieved. Marketing management has vital roles in a business. There are 5 essential concepts in marketing management. Here they are. 

Proper Marketing Management Strategies: Production Concept

This concept is a conventional concept embraced by companies with stable management systems. It is because a big production is more prioritized in order to suppress the production fee. Moreover, the distribution fee can also be suppressed. This way, the selling price of the products or services can be more affordable. As you know, customers prefer to choose affordable products or services. Even though there are other customers who do not mind paying more in order to get quality products or services.

Proper Marketing Management Strategies: Product Concept

In producing products or services, you should prioritize the quality. So that you will be able to get loyal customers who do not mind to repurchase your products or services. But it has to be noted that the quality influences the price. Besides quality and price, your products or services should have characteristics which make it different from your competitors’ products. You should be careful in creating your product concept.

Proper Marketing Management Strategies: Selling Concept

The next essential concept in proper marketing management strategies is the selling concept. Once your products are ready, the quality and quantity are adequate, and the selling price is set, the next thing you should prepare for a marketing management is the selling concept. A company should have proper ways or strategies according to the target. There are some selling concepts that you can try to get customers. For example, through a promotion. You can offer special deals or special discounts so that customers will be attracted to buy your products or services. But once there are no special deals or special discounts anymore, customers will likely buy other products.

Proper Marketing Management Strategies: Marketing Concept

Customers are everything for a company which applies this concept. Customers’ needs will really be their priority. The company will spare time in order to interact with their customers and also hear their critics and suggestions more. Research or survey is often performed before they decide a process of production or marketing. The main focus is on an additional value in order to differentiate them from their competitors.

Proper Marketing Management Strategies: General Marketing Concept


In this concept, a company is not only oriented to profits but also the benefits for their customers. The company believes that their business will be successful if their customers are satisfied and their products or services have positive impacts on the customers or community.

Do not ever underestimate marketing management. Without proper marketing management strategies, a business will likely go down. If you want your business positively develops, you should apply the right marketing management. You should also think about the kind of business you are running. If you are running a startup business, marketing through social media will be suitable.
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